Kloneware is a small randomly generated (aka procedurally generated) snake-like game wherein the objective is to break obstacles whose color matches the player and the tail of queued up clones which follow the player around like in the classic game snake. The levels are infinitely long, smoothly restart when you die without requiring further input, and are generally simple in design. The game is designed to minimize the amount of time the player spends on menus and such and is tight and designed to be something that can be played easily and briefly without much overhead or thought required, but to still require skill. The player can accumulate score multiplier bonuses by chaining together large sequences of successful breaks before the multiplier resets itself.
The game will appeal most to a user who likes simple minimalistic skill based games with random map generation or procedural content generation.